What is the .SUCKS generic Top Level Domain Extension?

One of the more controversial domain extensions, .SUCKS will be an unrestricted domain extension. Created as a platform for open conversation and constructive criticism, .SUCKS is positioned as a domain to connect brands and consumers.

Customer Advocate Subsidy

Vox Populi - the registry for .SUCKS - will begin accepting domain registrations for subsidized domain names on September 2015. With the intention of promoting free-speech, consumer advocate groups will be able to register unprotected brand names and create an open forum.

Webnames.ca would like to advise all trademark and brand owners to protect their brand names before Customer Advocate Subsidy programs comes into effect.

Highly Regulated Domain

.sucks is a "Safeguard Domain" which is subject to additional requirements mandated by ICANN.

1. Legal Compliance: Registrants must comply with all applicable laws, including laws relating to privacy, data collection, consumer protection (including in relation to misleading and deceptive conduct) and applicable consumer laws in respect of fair lending, debt collection, organic farming (if applicable), disclosure of data and financial regulations;


2. Health and Financial Information: Registrants must acknowledge and agree that those who collect and maintain sensitive health and financial data must implement reasonable and appropriate security measures commensurate with the offering of those services, as defined by applicable law;


3. Abuse Contact Information: Registrants must provide administrative contact information, which must be kept up-to-date, for the notification of complaints or reports of registration abuse, as well as the contact details of the relevant regulatory, or industry self-regulatory, bodies in your main place of business;


4. Possession of Necessary Credentials: Registrants must represent that he/she possesses any necessary authorizations, charters, licenses and/or other related credentials for participation in the sector associated with such Highly Regulated TLD; and


5. Report Material Changes to Credentials: Registrants must report any material changes to the validity of the Registrant's authorizations, charters licenses and/or other related credentials for participation in the sector associated with the Highly Regulated TLD to ensure the Registrant continues to conform to the appropriate regulations and licensing requirements and generally conduct activities in the interests of the consumer served.