What is the .mobile generic Top Level Domain Extension?
The usage of mobile devices has been increasing at a constant rate for a long time. From 2011-2012, it was found that people using their mobile devices to find information online increased by 400%. Seeing this trend, more and more businesses are creating mobile websites that allow customers to shop. Even traditional brick-and-mortar businesses are joining in, developing their own mobile websites and offering products available for mobile purchases.
With the rapid transition towards mobility, the .mobile domain extension has been applied for and will be one of the new gTLDs being launched in 2013 or early 2014. Domains under the .mobile tld will be perfect for any company with a mobile website or an online presence.
When the .mobile domain extension launches, it has the potential to immediately make an impact on how we find websites and information on our mobile devices. Traditionally, mobile websites were named as m.yourdomain.com. The emergence of the .mobile domain extension will shake up the current mobile Internet landscape by introducing a more concise and easy-to-remember domain name. This is perfect for companies as the .mobile gTLD will allow you to inform customers which website they are viewing. A .com or .ca domain for websites viewed on a desktop and a .mobile domain for websites viewed on mobile devices.
Aside from mobile devices, companies that utilize the word “mobile” will find the registration of .mobile domains to be beneficial. Companies like telecommunications companies, automobile manufacturers, racing teams and mobile device manufacturers will be able to use the .mobile domain extensions to create dynamic domains that can promote their brands.
App developers can also utilize the .mobile gTLD to create a domain strictly for their mobile apps, creating two separate websites for their desktop and mobile apps.
Secure your place on the Internet with a .mobile domain name. Pre-register now!
.mobile gTLD Requirements
The new gTLD applications for the applicants, Amazon EU S.à r.l., Pixie North, LLC, and Dish DBS Corporation, are still being reviewed but you can expect to see some extensions become available in 2013 when they are releaed by ICANN.