What is the .holdings generic Top Level Domain Extension?
With a domain name under the .holdings gTLD extension, holding companies will now be able to register a name that truly represents them online. Instead of using the traditional .com or .biz domains, .holdings will allow you to fully utilize your domain name to enforce your brand. For example, YourCompany.Holdings is a better fit for your brand than YourCompanyHoldings.com.
Domains under the .holdings gTLD will also benefit from being able to distinguish your business from the rest of the Internet.
With the plethora of .coms, .nets and .orgs, the amount of businesses online and the multitude of different names can be daunting for potential clients. With a .holdings domain name, you can create a name that is easily distinguishable, and at the same time, memorable. Instead of having to navigate through all the noise generated by all types of businesses using .coms, .nets and .orgs, simply register your .holdings domains.
Finally, holding companies that are already comfortable with their current domain names will find that registration of .holdings domains is practical and protects your trademark from infringement. As the Internet becomes more diverse, opportunities will arise but at the same time, threats will also surface. By registering your .holdings domain names, you effectively protect your brand from people attempting to imitate your brand.
.holdings gTLD Requirements
The new gTLD application for the applicant, John Madison, LLC, has been approved and its sunrise period will be open on November 26, 2013. You can expect to see some other domain extensions become available in late 2013 or early 2014 when they are released by ICANN.