What is the .guru generic Top Level Domain Extension?
We hear the word guru all the time; from marketing gurus to yoga gurus, the word guru has grown into a popular term to denote expertise in a particular field.
Prior to the gTLD launch, connecting and finding field experts can be difficult. Individuals would often have to do a comprehensive search to connect with the expert of their choice. The same case applies to the self-proclaimed gurus. .coms and .nets are just too general and these domains didn't really do anything to help your website standout.
With the .guru domain extension, industry experts can now create their own personal website and use a .guru gTLD to show off their expertise. Are you a WordPress expert? Then WordPress.guru might be the domain for you. Are you a marketing guru? Then show off your expertise with a blog under a marketing.guru domain name.
With the flexibility and diversity offered by the new gTLDs, the .guru domain can help you and your business identify yourselves as industry experts.
.guru gTLD Requirements
The new gTLD application for the applicant, Pioneer Cypress, LLC, has been approved and its sunrise period will be open on November 26, 2013. You can expect to see other extensions become available in late 2013 or early 2014 when they are released by ICANN.