What is the .directory generic Top Level Domain Extension?
The new .directory domain extension will be unrestricted. This means that anyone and everyone can register a domain name under the new gTLD. The new .directory gTLD can be used for whatever purpose you see fit but it will work best as a centralized database/website for information and links.
For businesses, especially large businesses, you can use a .directory domain name to create a centralized website that houses the information of your different departments. For example, YourBusiness.directory can show the contact information of your marketing, accounting and legal departments. This allows you to quickly share information to investors, customers and other stakeholders.
The same can be said for non-profit organizations. Instead of having different pages for your affiliate organizations, a single website using the .directory domain name can help your business connect the people you serve to other affiliated and related organization.
.directory gTLD Requirements
The new gTLD application for the applicant, Extra Madison, LLC, has been approved and its Sunrise period will be open on December 10, 2013.